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So far itekwordpress has created 6 blog entries.

Integrating Print and Social Media

By | March 10th, 2018|News|

With social media as popular as it is, the current moment is a great opportunity to leverage those up-and-coming marketing strategies with the time-tested success of print marketing. Instead of cutting out your print marketing completely, it’s important to realize that print still plays an important part in customer engagement and that print marketing and [...]

What is Offset Printing?

By | March 1st, 2018|News|

In today’s world, there are many types of different printing processes, with one of the most popular being offset printing. If you’ve never heard this term before, don’t worry, because here at iTek, our printing experts are happy to help explain how it works and when it should be used. Put simply, offset printing is [...]

How Technology is Changing the Printing Industry

By | February 28th, 2018|News|

The advent and massive utilization of digital printing has permanently changed the printing industry in a relatively short period of time. Established methods of accomplishing tasks and completing projects and quickly becoming obsolete, and if your company wants to stay relevant in an increasingly competitive marketing, it’s vital to understand the different ways that technology [...]

Seven Questions to Ask Before Choosing a Print Shop

By | February 20th, 2018|News|

If you’re a marketing manager or a business owner at your business, creating and carrying out a marketing plan is a multi-step process. First, you need to think up a strategy, dream up a creative advertising campaign, and get your budget approved. After these preliminary steps are completed, it’s time to choose a print shop. [...]

Measuring the Success of Your Direct Mail Campaign

By | February 10th, 2018|News|

While undertaking a direct mail marketing campaign is a relatively easy task, it can be slightly tougher to measure its success. Every time you undertake a new direct mail campaign, you can build on the successes or failures of the previous ones, and here at iTek, your Concord, NC printing company, we’re here to help [...]

Does Print Still Have a Place in Today’s Business World?

By | February 1st, 2018|News|

It’s hard to avoid the ever-growing influence of digital content in marketing, and the past 15 to 20 years have seen a large shift in the attitudes of businesses. However, while digital has certainly grown in popularity, that doesn’t mean that print is antiquated and outdated. The world of print has also undergone massive advancements [...]