If you’re a marketing manager or a business owner at your business, creating and carrying out a marketing plan is a multi-step process. First, you need to think up a strategy, dream up a creative advertising campaign, and get your budget approved. After these preliminary steps are completed, it’s time to choose a print shop. [...]
While undertaking a direct mail marketing campaign is a relatively easy task, it can be slightly tougher to measure its success. Every time you undertake a new direct mail campaign, you can build on the successes or failures of the previous ones, and here at iTek, your Concord, NC printing company, we’re here to help [...]
It’s hard to avoid the ever-growing influence of digital content in marketing, and the past 15 to 20 years have seen a large shift in the attitudes of businesses. However, while digital has certainly grown in popularity, that doesn’t mean that print is antiquated and outdated. The world of print has also undergone massive advancements [...]
As you may know, iTek is a proud partner of the Charlotte Hornets. As their printer, we are asked to provide a variety of different products to them including game programs, pocket schedules, annual reports, and arena signage. Recently, we printed and wrapped two of their vehicles and wanted to share the fantastic results with [...]
Click here to read about Julli Goodwin winning the CBJ Women in Business Award: MAY Charlotte Business Journal Award
iTek is honored to announce that at the 50th Annual Printing Industries of Carolinas Awards (PICA) we won the award for Best Process Color Printing sponsored by Manchester Industries. We also won 11 Best of Category Awards, 13 Special Judge Awards and 4 Awards of Excellence!