Product labels are one of the most important considerations that small businesses should be thinking about when creating their business plan. Not only does a business label share details about the product, an impressive label design can help your product stand out from the competition and make it seem memorable in the minds of consumers. Product label design trends are unpredictable and can change quickly, but here are some predicted graphic design trends for business labels in 2020.
Here at iTek, our team of design and printing professionals is ready to help turn your label design ideas into reality. Take inspiration from these 2020 graphic design trends, and utilize our print and display services when you’re looking to complete the process.
Bold, Simple, Clear
In 2020, people will appreciate a clear and direct message. People are tired of ambiguity and mixed messages when it comes to label graphics, so for 2020, go back to the basics. The fast-paced world in which we live does not give shoppers time to study the fine print of every label that they see in the store. A label with large lettering, simple, direct colors and your product’s name clearly stated goes a long way in earning a customer’s loyalty.
Illustration as Narrative
Every company and every product has a story behind it. Customers seek out narratives in their everyday lives, and savvy label designers are blending label illustrations with narrative in order to draw people in. Story-based label illustration has the capacity to transport people into a fantasy world and give them a personal connection to your brand and products.
Although vintage styles have been trendy for a few years now, they continue to evolve into 2020. With the help of cutting-edge materials and technology, label designers are able to create vintage-inspired labels that resonate throughout time. Vintage designs can bring some great memories for people who have lived through the era being replicated, and for younger customers, they can evoke a sense of nostalgia as well.
Designers going against the grain are already using die cuts, but look for them to become even more popular in 2020. By using die cuts, you can showcase your product in a unique way, which will increase your number of customers. Die cuts can be used in a number of different ways, from mimicking a brand’s logo, forming a creative shape, and creating beautiful patterns.
Futuristic Color Schemes and Designs
Design experts are saying that 2020 will be the year of cyberpunk-inspired color schemes. Think neon, evocative reds, oranges, and purples, and color schemes that are straight out of the futuristic city from a sci-fi movie. Take advantage of this trend by incorporating brighter and bolder colors than ever before.
The experts at iTek, a Concord, NC printing company, want your products to succeed. Your labels are one of the most important parts of your product, as they are the primary conveyor of your brand. Here at iTek, we print finished product labels from customer-supplied artwork only, and we produce affordable full-color custom labels.
To learn more about our label printing services, contact us at (704) 357-6002.