If you’re looking for a time-honored, effective way of boosting your business’s visibility and market presence, consider exhibiting at a trade show. Trade shows have the unique advantage of letting you build face-to-face connections with a variety of respected industry professionals and people with whom networking is advantageous. Of course, digital marketing and remote sales are also important, but stepping out of these confines and attending a trade show lets you interact with current and potential customers and ask them how you can meet their needs on an individual basis.
Here are a few reasons why trade shows are the best way to connect to your customers.
Utilize Face-To-Face Marketing
Old-fashioned in-person marketing isn’t dead. Nothing makes a lasting impression quite like a firm handshake and a conversation where you explain your company’s products and services in great deal. This natural conversation is something that cannot be recreated digitally, and trade shows are the perfect venue in which you can build connections. Face-to-face marketing also has the advantage of meeting with existing customers in order to build brand loyalty or explain future products or innovations that your company has on the horizon.
Research Your Industry and Competition
At a trade show, your company will stand toe to toe with all the other big names in your industry. Attending a trade show lets you network with your competition and see what products and services they are offering. At the event, make sure to walk around the convention center and observe engagement tactics and sales pitches to see how you can improve at your next event. Also, attend any presentations in order to keep up to date with all the latest industry trends and developments.
Gain New Sales and Lead Opportunities
With the right trade show strategy — it’s important to have creative trade show displays — your brand can stand out from the pack and drive foot traffic to your booth. At a trade show, thousands of attendees mill about, searching for solutions to meet their needs. Your company should make sure to attend trade shows that are relevant to your industry and the products that you’re selling, in order to attract top-tier talent to your booth. If you’re looking to increase leads, consider purchasing a badge scanner and offer special trade show pricing to incentivize attendees to close the deal right at the trade show.
Listen to Customer Feedback
Trade shows are a rare opportunity to receive customer feedback on your company’s products and services. While most people don’t go out of their way to contact a company through phone or email, the in-person nature of trade shows makes it easy to interact with a company. Take careful note of customer feedback and complaints to implement future changes.
Launch New Products and Services
A trade show is the perfect opportunity for your company to have a launch for a new product or service. Allowing trade show attendees to interact with the new product in person creates the unique opportunity to make a lasting impression and will drive future sales.
Concord, NC Trade Show Displays
In order to make your trade show booth as effective as possible, it’s important to have an attention-grabbing trade show display. Here at iTek, our professional printers can advise you on how to create the display, as well as go through with the process of printing it. Our team has decades of experience in the printing industry, and we take pride in helping businesses all over North Carolina increase their exposure and generate new sales. Contact us today at (704) 457-7687.