If you’re a business owner or a marketing manager, you’re likely juggling a million different projects and don’t have the time for hitches in the printing process. Because printing is often one of the final steps in a marketing campaign, the last thing you want is for the printing process to get held up and for your entire project to get delayed. Sometimes unplanned complications cannot be avoided, but it’s possible to reduce the likelihood of these things happening by being aware of how the printing process works at iTek, your local Concord, NC printing company. Luckily, our printing professionals have a few tips for you about how to make your printing process as smooth as possible so that you don’t need to stress about deadlines.
Set Realistic Deadlines
Completing large print projects can take time, so it’s best to have an estimate of how your project will take and incorporate that into your scheduling efforts. Ensure that you anticipate the actual production time, but also keep in mind that our print shop is also juggling a variety of different projects and cannot always start your immediately. If you plan realistic deadlines well in advance, your project will be more successful.
Consider Lead Times
Another time and deadline-related tip is to consider how long the project will take on your end. There are several factors that go into how much time to allot to a print job, and these all need to be taken into consideration when planning lead times. Think about whether the campaign has already been designed, how many pages are included in the print job, whether the items requires any die cuts, embossing, or spot varnishes, and whether it needs to be in any additional formats.
Know What Your Printer Needs
The professionals at our printing shop will ask for a few things of you when you first bring your project to us. Before your project begins, make sure to contact us to see what kind of digital files you’ll need to submit to us. Sometimes clients will have files in several different formats that we may or may not be able to open, so it’s important to make sure that your files are in the correct format for our software.
Use High-Resolution Files
When you’re in the midst of working on a project, you can discover that pixels on a computer screen can look greatly different than they do on the printed page. To avoid discrepancies in quality, a simple solution is to use files with the highest possible resolution in your design program.
Hire a Professional Printing Company as Early as Possible
In order to ensure your printing process goes off without any hitches, it’s important to bring a commercial printing company to the table as early as possible. Here at iTek, we’re committed to producing quality printing and top-notch customer satisfaction, and we have decades of experience printing a wide variety of marketing projects. The sooner you get on board with us, the faster we can complete your printing project. Contact us today to learn how you can meet your deadlines on time.