7 Trade Show Statistics Every Business Owner Should Know

7 Trade Show Statistics Every Business Owner Should Know

Most experienced business professionals will tell you that one of the best ways to market a product or a service is to attend an industry trade show. Even with the advent of social media marketing and Internet technology, a trade show is one of the most effective mediums of business promotion, because it allows you to meet potential customers face to face and explain your services and products.

There have been a number of studies done that show just how effective trade shows can be, and here at iTek, we help by providing our wide format printing services to local businesses looking to display at a trade show. Here are seven trade show statistics that demonstrate why they are so effective.

99% of Marketers Found Unique Value From Trade Shows

This statistic shows that trade shows are a unique marketing method and that it cannot be replaced with other marketing mediums. This study also found that the three most valued aspects of trade shows were the ability to see lots of prospects and customers at the same time, the ability to have face-to-face meetings, and the ability to meet with customers, suppliers, and resellers face to face.

82% of Trade Show Attendees Have the Authority to Buy

With so many people who attend trade shows having the authority to buy right here on the spot, you should be prepared with your best sales pitch and an enticing display that draws attendees to your booth. Where else do you have access to so many decision makers at once?

46% of Trade Show Attendees Are in Executive or Upper Management

This statistic shows that trade show tend to attract the bigwigs at a company. In most situations, it can be tough to get in touch with upper management, but trade shows are an exception to the rule.

56% of Trade Show Attendees Travel More Than 400 Miles to Attend a Trade Show

By attending a trade show, a company can break out of its local market and attract people from all over the country that otherwise might not have heard of your products.

Attendees Spend an Average of Nine Hours on the Show Floor Visiting Exhibits

While this may seem like a lot of time, nine hours can pass quickly when you’re having in-depth conversations, so make sure that your trade show displays stand out from the pack.

92% of Trade Show Attendees Are There to Learn About New Products

Expositions and trade shows are the perfect opportunity to show off any new products or services offered by your company.

45% of Attendees Only Visit One Exhibition Per Year

This statistic could be interpreted to mean that when you exhibit at a show, you will find unique prospects there you can’t reach at other trade shows.

Trade Show Displays in Concord, NC

Now that you know the value of attending trade shows, it is time to get your displays prepared. Here at iTek, our professional printers take pride in creating wide format trade show displays that are sure to entice attendees to visit your booth.

If you’d like to learn more about our wide format trade show display options, don’t hesitate to contact us at (704) 457-7687.