Here at iTek, one of our beliefs is that small businesses are what keep the economy running and continue to drive innovation in a variety of different industries. If you run a small business or work for one, you likely know that marketing can often be pushed aside in favor of operations. However, it is vital to continue to get the name of your small business out to the world, and one of the best ways to reach both existing and potential new customers is by exhibiting at trade shows.
Trade shows are one of the most effective marketing techniques because they allow for face to face interaction with customers, they give your products and services publicity, and they allow for networking possibilities. Here are seven ways for you to be more effective when attending a trade show.
1. Budget for the Event
Before you even sign up for the trade show, set a budget. Think about factors like reserving space, shipping materials, and paying employees to man the booth. Once you’ve set a budget, you should look into fundraising options that provide supplemental funding.
2. Set Your Goals
Once you’re decided on which trade show you wish to attend, it is important to identify what you hope to accomplish out of attending the show. Are you looking for more brand recognition? New industry networking? Promotion of a new product? Once you’ve established a purpose for the trade show, you can prepare your product.
3. Plan Your Trade Show Display
When it comes to designing trade show displays, it’s important not to cut corners. Make sure to utilize the services of a reputable print company, because your display communicates a lot about your brand and your company. Use interesting shapes and vibrant graphics, and make sure that your display matches your brand identity.
4. Utilize Pre-Show Marketing
You’ll want to begin to promote the trade show appearance and reach attendees before the show even opens. Use social media platforms like Facebook, Twitter, and LinkedIn to share teasers and special previews of booth activities.
5. Prepare Your Employees
For a small business, everybody needs to be involved at the trade show. When deciding who to bring to the trade show, think about your overall goal. If you’re trying to increase sales, bring your best salesperson. If you’re trying to promote a new product, bring a product designer.
6. Plan Your Sales Pitch
When at the trade show, it’s important that all your employees are on the same page about your business’s sales pitch. Remember that what works at your brick and mortar business might not work on the trade show floor, so think of a cohesive mission statement that best represents your company or the product you’re promoting.
7. Expand your Network
One of the greatest benefits of attending a trade show is networking with others in the industry. Make sure you bring business cards and a portfolio of your work so that you’re prepared to show them off during a conversation.
Concord, NC Trade Show Displays
One of the best ways to get attendees to take note of your company is by having an attractive display booth. Here at iTek, one of the many things that our Concord, NC printing shop does is help local small businesses set up their trade show displays.
If you want to see how a good trade show display can capture the attention of trade show attendees, schedule a consultation with iTek by calling (704) 457-7687 today.