If you have ever attended a trade show, you’ll know that participating in one is one of the best ways to attract new customers to your company. However, they can be incredibly competitive, as every participant is attempting to compete for limited amounts of attention and time. If your company really wants to make a mark at the next trade show in which it participates, one of the keys to success is having an eye-catching trade show display.
Here at iTek, our team of printing professionals is happy to share our trade show design tips with businesses looking to expand their audience. Follow these tips when designing your trade show displays in order to make your company the talk of the trade show.
Use Clear, Eye-Catching Copy
One way to make your company stick in the minds of festival attendees is to create a catchy slogan or tagline. Keep it honest, and make sure that it is an accurate representation of your company’s mission. By stating clearly what your brand is all about, it will attract people to your booth who are actually interested in your brand and products.
Ensure Proper Formatting and Resolution for Images
The last thing you want in your trade show display is low-quality images and poorly-formatted copy. In order to avoid blurry, pixelated, or stretched images on your printed materials, make sure to hire a qualified printing company that knows what its doing when it comes to trade show displays. Your displays should only consist of high-resolution images and properly formatted graphics.
Integrate QR Codes
If you’re looking for an easy way to upgrade traditional print graphics, consider including QR codes. QR codes are barcode-style images that visitors can scan with their smartphone, which will take them to your website. Make sure that the experience that you take them to after scanning the QR code is high-impact and memorable. For instance, take them to a coupon offer for your products or a YouTube video explaining how your product works.
Utilize Color Psychology
Colors are complex, their psychology even more so. Research has shown that people are drawn to different colors for different reasons, and the colors that you choose for your display can help you promote your message and get your brand across. Remember that cool colors like green, blue, and white appear professional but are not overly engaging. On the other hand, bright colors like red, orange, and yellow are attention-grabbing but need to be used wisely.
Don’t Forget Empty Space
You certainly do not want to be too sparse with your trade show display, but the rule of thumb is that booth graphics should contain 40 percent empty space. The reason for this is to make sure that graphics do not overpower your message or bury your brand in too many visuals.
Concord, NC Trade Show Displays
The best way to ensure that your trade show display stands out in the crowd is by hiring a qualified printing company. Here at iTek, our team of experienced printing professionals is happy to help design your trade booth display, and we will walk through every step with you.
To schedule a consultation with us, give us a call at (704) 457-7687.