DIRECT MAIL

DIRECT MAIL SOLUTIONS

While it’s true that the world is growing increasingly digital with each passing day, you may be surprised to learn that direct mailing services aren’t just every bit as popular and effective as they’ve ever been – they’re arguably MORE successful than ever before.

THE POWER OF DIRECT MAIL

Did you know that according to one recent study, direct mailing services have a household response rate of a massive 5.1%? Email, on the other hand, only has a response rate of about .6%. Even social media, a modern day communications platform if there ever was one, only offers about .4%. Or how about the fact that, according to another study, 59% of respondents said that they actually enjoy getting postal mail from brands and businesses that they like as opposed to other types?

Direct mail itself offers a number of key advantages that other techniques just can’t match. For starters, content is much more intuitively navigable – the fact that an item is tangible and that someone can hold it in their hand simply creates a better opportunity for the mental “mapping” of information. But most importantly, according to the Data & Marketing Association reading on paper simply drains fewer of our cognitive resources – meaning that people retain MORE information and for LONGER periods of time.

But perhaps the most important statistic of all is the following: 56% of customers say that direct mail marketing is BY FAR the most trustworthy type of marketing there is.

So to say that direct mail is still incredibly effective is a little bit of an understatement, which is why we at iTek are proud to act as the direct mailing services provider you need when you need it the most.

Ready to get this show on the road?

In the end, it’s important to understand that direct mail can still be an incredibly powerful tool when used properly. Luckily for everyone, the hardworking team at iTek happen to be experts in exactly that. If you’d like to find out more information about how to wield the full might of direct mail to your advantage, don’t delay – contact us today.