For small business owners, preparing for a trade show can be a daunting experience, especially if this is their first one. One of the primary concerns that most business owners have is creating a trade show display that stands out from the rest of the crowd. After all, you’re going to want to have a booth that is attention-grabbing and that makes attendees want to learn more about your product.
Here at iTek, our team of printing professionals has decades of experience making attractive trade show displays. In addition to helping North Carolina businesses set up their displays, we are happy to share these tips to make your trade show displays stand out from the crowd.
Utilize Wide Format Displays
One of the best ways to grab the attention of attendees is by using wide format printing. Wide format printing is a catch-all term that can refer to any oversized print job, including posters, banners, banner stands, wall graphics and sticks, and billboards. In addition to bringing people to your booth, an attractive display gives attendees something to talk about. Statistics show that when trade show visitors have a positive interaction with an exhibitor, they tell an average of six people about it, and the first step is getting people to your booth in the first place by using wide format displays.
Reduce the Clutter
Trade show space is expensive. Attendees have to pay both space rental fees and pay for the display itself, and for some small businesses, costs can add up quickly. Thus, it is important to do more with less. If you can keep clutter to a minimum, it is possible to make your display stand out even if you have a small space to work with. A cluttered space can take attention away from the products that you want to showcase, so before the show begins, make sure that your showcase products are clear to the eye.
Use a Fabric Banner
Attractive fabric banners are one of the best ways to garner attention to your trade show display. Fabric banners have the advantages of being large and eye-catching and highly configurable, with a variety of different color and font options available. Also, fabric banners are easily folded and transported and can be reused for future trade shows.
Hang a Custom Backlit LED Sign
One way to really stand out from the competition is to have a custom LED backlit fabric sign created for the event. Use it to a highlight a specific product, or just get a custom sign created that highlights the name of your business in large and colorful font.
Concord, NC Print Shop
If you need additional tips about how to draw in people to your trade show display and make it stand out, talk to a professional here at iTek. In addition to providing tips, we’ll also help you get the ball rolling on your fabric signs and custom LED backlit fabric signs.
To get started on your trade show display, give us a call at (704) 457-7687 today.