Fabric banners are a classic and eye-catching way to advertise things like grand openings, sales, or special events for your business. If you decide to get a fabric banner custom made, there are a lot of different factors that go into the creation of the banner, with one of the most important being fonts. The font that you choose can have a huge impact on the way that people perceive your business, and there are three main considerations when choosing a banner font: compatibility with your business, legibility, and level of professionalism.
The first thing that you should consider when choosing a font for fabric signs is whether or not people will be able to read it. When fonts are used on a large scale format like fabric banners and signs, readability can become an issue. Fonts blown up to a large scale can have thin lines that disappear at a distance. Due to this, you might want to consider a font that has a heavier stroke and thicker lines. While it doesn’t have to be bold, if using a thinner type of font, going bold can eliminate legibility issues.
Because fabric signs and banners are so highly visible, you want to make sure that the font you choose conveys the proper amount of professionalism. The sign is a representation of your business, so it is important to be professional and not choose a font like Comic Sans, unless you are strictly advertising for children. Generally, serif fonts are considered to be more formal while sans serif fonts are considered to be lighthearted and modern.
The font you choose for your fabric banner should fit in well with the sign as a whole. For example, if you have various messages or pieces of copy on the fabric sign, consider using a different font for each piece so that things do not become unclear and cluttered. Make sure that the multiple fonts that you choose mesh well with each other and do not become cluttered.
There are five prime categories of font, with several hundred subtypes within each main type.
- Serif: Serif fonts have angular lines coming from the top and bottom. They are considered to be formal and traditional.
- San Serif: These fonts are similar to serif fonts but without the angular lines. They are more modern and lighthearted.
- Novelty: This category includes the San Serif font, and they should be used sparingly on fabric banners and signs.
- Text: Text-based fonts are mostly used on headlines and shouldn’t be used on fabric banners because they are hard to read at a distance.
- Script: Cursive fonts fall into this category, and while they may be good for other applications, they can be hard to read when placed on a banner.
Connect With Banner Display Experts
Whether you’re looking for a professional fabric banner, fabric sign, or back lit fabric signs, the professional print team at iTek has you taken care of. We’ve been serving the Concord, NC area for decades, and we offer a variety of printing and display services, including direct mail, managed print, and fabric banners.
To learn more about the different fonts available for fabric banners and signs, call us at (704) 457-7687.