Should You be Doing More Backlit Advertising?

Should You be Doing More Backlit Advertising?

The main point of a sign is to grab people’s attention. Whether your business is a small mom-and-pop operation or a huge multinational corporation, you likely already know that signs advertising your business are an integral part of your overall business strategy. When it comes to sign-making and printing, one of the most crucial aspects is keeping fresh and relevant. Nobody likes seeing the same types of signs over and over again, and one simple way of switching things up is to introduce a few backlit advertisements into your sign rotation. 

Here at iTek, backlit sign printing is one of our specialties. Our team of print professionals knows the benefits of including backlit signage, and we would like to share them with local Concord, NC businesses looking to change up their sign regiment. 

 

Backlit Signs are Attention-Grabbing

Perhaps the biggest benefit of a backlit fabric display is that it stands out. To understand why, it is important to know that in a modern city or town, our brains are constantly being bombarded with advertisements and signs in all directions. After a while, all the normal signs can blend together and your brain doesn’t process any of them. However, the light that emanates from a backlit sign is a significant enough change in the environment that this selective filtering is interrupted, which makes it more likely that the backlit sign will be noticed. 

When thinking about your sign creation and placement strategy, it is important to not only have the sign catch somebody’s attention, but to retain it long enough so that the message of the sign can be consumed and thought about. This is a lot easier to achieve when the sign is backlit and attention-grabbing. The fact of the matter is that the vast majority of the advertisements and signs that you see are not backlit, and the ones that are will command more attention and be fully-read. 

 

Light Affects Our Mood

Another psychological benefit of backlit signs is that light has been shown to affect peoples’ moods. In fact, a study found that bright lights intensify emotions, both positive and negative. If light can induce an emotional response, illuminated, backlit signs may make it more likely that people will buy your product that is advertised. 

 

What Kind of Businesses Can Use Backlit Signs?

Backlit signs are gaining popularity, largely due to their affordability, effectiveness, and readability. They are a great choice for businesses looking to promote events, products, or for displaying menus or maps. Here are some types of businesses that successfully use backlit signs:

  • Banks
  • Malls and retail stores
  • Hotels
  • Hospitals
  • Coffee shops
  • Airports
  • Trade shows
  • Restaurants

 

Concord, NC Backlit Sign Printing

When it comes to backlit printing, the professionals at iTek take every job seriously. We work with a variety of different businesses in the Concord, NC region to meet their backlit printing needs, and we will work with you side by side to best determine the printing strategy that suits you. 

To learn more about our backlit printing services, contact us at (704) 357-6002.