Brick and mortar printing shops offer a number of distinct advantages over online printing services, and print marketing is still the most effective method of promoting your business’s products or services. Local print shops offer personalized service, expert knowledge, and superior customer service compared to websites offering print services.
Here at iTek, our team of professional printers specializes in a wide variety of print services, including print marketing, direct mail, displays, and managed print. Here are some of the ways in which you can take advantage of your local print shop.
As the world gets increasingly digital, print marketing remains as effective as ever. There have been studies that show that direct mail services have a response rate of 5.1 percent, compared to a paltry 0.6 percent for email marketing. According to another study, 59 percent of respondents stated that they enjoy getting postal mail from brands and businesses that they like. Simply put, receiving a physical mailing is a more personalized and memorable experience than receiving yet another spam email.
Direct mail and print marketing have additional advantages over digital marketing, including things that a local printing shop can provide. Services like address list managing, database processing, consumer profiling and analytics, mailing list procurement, IMBD mail, and high-volume mailing are things that you can only get by working with a printing shop.
Available Printing Options
When you order a print job online, colors and paper stocks may vary, and a customer may not know what the finished job will look like until they receive it. In contrast, visiting a local printing company gives customers the opportunity to shop all the available options in person, rather than trust that a website will provide an accurate representation of their products. Additionally, local print shops will provide you with a wide range of different display options for your advertising, including graphic displays, fabric banners, and trade show displays.
Personalized Service and Knowledge
At iTek, we boast an expert in-house team of professional printers who will help guide you through your print marketing project. Because print technology is constantly changing, it is sometimes easiest to have it explained to you by an expert rather than guessing with online services. Our employees recognize that every printing job is going to be different, and we will take the time to learn your individual needs and requirements for the job at hand. On the other side of the coin, if you already have an idea of what you’re looking for, our employees are also happy to take a hands-off approach and only intervene when necessary.
Contact Your Local Concord, NC Print Shop
Here at iTek, we are your home for commercial printing and print marketing in Concord, NC. If you’re looking for expert knowledge, a variety of different display and print options, and the latest print technology at your disposal, our team is ready for your call.
Contact us at (704) 457-7687 for more information.