There are a lot of misconceptions about reputation management. When your brand is left unchecked in the digital or physical space, it can lead to negative consequences. Today, the reputation of a company is largely focused and distorted through the lens of the Internet, but there are ways to control it.
Here at iTek, our team of professional direct mail specialists is happy to tell you that there are more ways to manage your company’s reputation than on the internet. In fact, it is advisable to use a mixture of reputation management techniques, blending digital and direct mail methods. Here is a quick guide on how to use direct mail for reputation management.
What is Reputation Management?
Reputation management is the effort to influence what and how people think of a brand or a person. While character refers to who you are, reputation refers to what other people think you are. No matter the size of your business, prospects, customers, and clients are talking about you, leaving online reviews of your latest products, and writing tweets about their customer experiences.
Reputation management also lives within the realm of sales and marketing because what people think of a brand has a huge influence over what the brand actually is. It’s very difficult to sell a product to clients who don’t trust or believe in your brand, but with good reputation management, you can make sure that your clientele trusts you.
Direct Mail and Reputation Management
Traditionally, reputation is managed through digital avenues such as social media. Reputation management tends to deal with things such as negative news articles, negative online images, Wikipedia, blog posts, social media, and review sites such as Google or Yelp. However, there is another solution to dealing with negative things that you see online: direct mail.
Instead of being your standalone strategy for reputation management, direct mail should work in conjunction with online reputation management for best effect. For instance, if your company is beset with negative reviews or a controversy over a recent product, you should first work with social media to manage the fallout.
After doing that, it is advisable to send out physical mailings to people who were negatively affected. To win back customers who may consider abandoning your product, include physical coupons for your products or services, as well as a QR code that will lead them to a website where your company has written out an official apology. Finally, utilize personalized marketing techniques to reach out to anybody who was potentially negatively affected.
Concord, NC Direct Mail Marketing
Here at iTek, we are a multi-faceted company based in Concord, NC. Serving the entire state of North Carolina region with print services, various types of display, direct mail marketing, and managed print, iTek takes every project seriously. We pride ourselves in our ability to grow and evolve as the times do the same.
For more information on how you can use our direct mail services for reputation management, call us at (704) 457-7687.