What is Wide Format Printing?

What is Wide Format Printing?

While there is a lot that you can do with technologically-advanced modern home and office printers, in some ways, they still fall short. One of these ways is wide-format printing, which is one of the best ways to get your company’s message across. Whether you’re looking for an effective method to advertise a big sales event, a grand opening, or a new product, wide-format printing will give you a competitive advantage.

But what exactly is wide-format printing? Here at iTek, your local Concord, NC print shop, we’re here to help demystify the term and tell you how wide-format printing can help your business.

Wide Format Printing Definition

A generally accepted definition of wide format printing is that it’s a type of printing that utilizes a wide-format printer with a maximum paper roll of between 18 and 100 inches. Compared to your average home or office printer, which has a maximum paper size of 8.5 inches by 14 inches, this is a big difference.

There are several types of wide format printers, including:

Solvents: Solvent inkjet printers are a great choice for outdoor graphics, because their inks are durable in all types of inclement weather. A downside is that the inks tend to be rough on the environment, although eco-friendly inks are a new innovation.

Aqueous: These printers are the most common wide-format printers, and they’re known for their fast output, ease of use, and clear resolution.

UV: UV wide-format printers are often configured as flatbed printers, which allows them to print on a wide variety of different materials. The inks used in these printers are just as durable as those found in solvent wide-format printers.

When to Use Wide Format Printing

When it comes to create your marketing project, you’ll be faced with a variety of different printing options. But if you’re a small business owner who’s looking to make a big impression for an event like a grand opening, a new product release, or a big sale, wide-format printing is the obvious best choice. Thanks to its capability for printing out larger than life flyers, banners, or posters, wide-format printing is the best way to grab people’s attention.

Before wide-format printers were as popular as they are now, banners were cost-prohibitive for many small businesses. Now that the price for wide-format printers has decreased, creating an attractive banner is more accessible than ever. With a colorful, well-designed banner, you can advertise special sales, deals, or events. This is especially helpful if your business is located in a busy thoroughfare or area that sees a lot of foot traffic.

Finally, wide-format printing can be used to create large decals for a company car. If you’re a service-based business that goes directly to the customer, there’s no better way to advertise yourself than by putting a large decal with your company’s name and logo on the exterior of your company car.

Trusted Concord, NC Printing Company

Now that you know what wide-format printing is, it’s time to visit a trusted printing shop to get your designs to work. Here at iTek, we offer a wide variety of professional printing solutions, with wide-format printing being one of the most popular. If you want to learn more about our services, contact us today at 704-457-7687.