When to Choose Offset Printing

When to Choose Offset Printing

When your company needs to print business cards, brochures, posters, or other marketing materials, one of your main decisions will be whether to utilize offset printing or digital printing. Once you’ve created your ideal design, perfect color scheme, and layout, the printing decisions can leave you scratching your head, especially if you are new to the printing process. 

When talking about choosing offset printing, digital printing is sure to enter the conversation, and the experts at iTek are happy to help you compare the two methods and let you know when it is appropriate to choose offset over digital. 


What is Offset Printing?

Before going into when you should choose offset printing, it is important to explain what exactly offset printing is. Also known as lithography, offset printing is the most common kind of printing for high volume commercial printing jobs. It uses plates, typically made from aluminum, which are used to transfer an image onto a rubber blanket. The four colors that are used are cyan, magenta, yellow, and black (CMYK), but offset printing also allows for custom ink colors to be used instead. 

Next, the design is transferred from the plates onto rubber rolls. The different colors are spread onto the rubber and then the paper is run between them. The final image is created when the paper goes through all of the rolls, layering on the color. 


When Should Offset Printing be Used?

When compared to digital apparel printing, offset printing has a number of advantages, and a savvy business will utilize these to know when it is appropriate to use offset printing. 

Superior Image Quality: Offset printing produces superior image quality when compared with digital printing. The images produced are clean, distinct, and without streaks or spots. 

Clearer Colors: Both the accuracy of the colors and their balance in the design have higher fidelity when printed with an offset system. Because offset printing has the ability to mix custom color inks for each individual job, it gets the color accuracy spot on. 

Can be Printed on Any Kind of Material: If you’re looking to print on a non-traditional material, offset printing is the best way to go. 

Better for Large-Volume Jobs: To start an offset printing job is more expensive than a digital printing job. However, if you have a large-volume job, offset printing actually becomes cheaper than digital printing because all the plates and inks have already been set up. 

Now that you know the advantages of offset printing, you can see that the projects that are best-suited for this printing method are high-volume jobs that require excellent color fidelity, high accuracy, or ones that require custom inks. 


Contact A Local Concord, NC Offset Printing Shop

Here at iTek, our print shop offers both offset printing and digital printing services such as digital textile printing. We know that the decision between offset and digital can sometimes be a difficult one, and our experts are happy to advise you on which type is right for your particular situation. 

If you’re in need of offset printing services, contact iTek at (704) 457-7687.