How to Reduce Direct Mail Marketing Costs

How to Reduce Direct Mail Marketing Costs

While digital marketing is getting all the buzz these days, direct mail marketing should still play a crucial role in your company’s marketing mix. In fact, statistics show that direct mail still outperforms digital channels when it comes to response rates, so make...
Direct Mail Marketing and Millennials

Direct Mail Marketing and Millennials

If you believe the popular press, Millennials are constantly glued to their phones and couldn’t care less about engaging with direct mail marketing. While this myth continues to persist, there is plenty of empirical data that shows that such broad...
Clever Uses for Personalized Marketing

Clever Uses for Personalized Marketing

Now that we’re fully engulfed in a world where user experience and customer service reign supreme, it has become even more important to know how to use personalized marketing in clever ways. Long gone are the days when people received mail addressed “to whom it may...