by itekrocks | Apr 16, 2019 | Direct Mail Marketing
While digital marketing is getting all the buzz these days, direct mail marketing should still play a crucial role in your company’s marketing mix. In fact, statistics show that direct mail still outperforms digital channels when it comes to response rates, so make... 
by itekrocks | Jan 30, 2019 | Direct Mail Marketing
If you believe the popular press, Millennials are constantly glued to their phones and couldn’t care less about engaging with direct mail marketing. While this myth continues to persist, there is plenty of empirical data that shows that such broad... 
by itekrocks | Jan 11, 2019 | Direct Mail Marketing
Now that we’re fully engulfed in a world where user experience and customer service reign supreme, it has become even more important to know how to use personalized marketing in clever ways. Long gone are the days when people received mail addressed “to whom it may... 
by itekrocks | Dec 14, 2018 | Direct Mail Marketing
One of the most essential aspects of being successful in business is being able to market your company effectively. Even with the popularity of digital and social media marketing, direct mail marketing remains a vital component of the marketing mix. Because direct... 
by itekrocks | Nov 9, 2018 | Direct Mail Marketing
Direct mail is far from dead. In fact, multiple studies have shown that direct mail is more effective than both digital marketing and social media marketing. However, in order to garner the best possible results and response rate from direct mail, it’s vital that you... 
by itekrocks | Oct 23, 2018 | Direct Mail Marketing
With digital marketing continue to grow in reach, some people are forgetting about the effectiveness and personal nature of direct mail. Unfortunately, there are many myths that continue to surround direct mail, and if your company wants to have a success marketing...