by itekrocks | Aug 21, 2019 | Direct Mail Marketing
If you think that direct mail is dead is in this increasingly digital world, think again. Of course digital and email marketing are more popular than ever, but the reality is that direct mail still holds a vital spot in the marketing mix. Studies have repeatedly shown... 
by itekrocks | Jul 29, 2019 | Direct Mail Marketing
While many people are focusing a lot of time and effort on the Millennial generation, savvy marketers are learning about Generation Z. Also referred to as Post-Millennials or Zoomers, Generation Z encompasses anybody who was born between 1995 and 2010. With its older... 
by itekrocks | Jun 27, 2019 | Direct Mail Marketing
There are a lot of misconceptions about reputation management. When your brand is left unchecked in the digital or physical space, it can lead to negative consequences. Today, the reputation of a company is largely focused and distorted through the lens of the... 
by itekrocks | Jun 19, 2019 | Direct Mail Marketing
Even as digital marketing is becoming more and more prevalent, classic direct mail marketing still plays a vital role in a company’s marketing mix. Studies have shown that direct mail marketing commands much higher response rates than digital avenues, especially among... 
by itekrocks | Apr 16, 2019 | Direct Mail Marketing
While digital marketing is getting all the buzz these days, direct mail marketing should still play a crucial role in your company’s marketing mix. In fact, statistics show that direct mail still outperforms digital channels when it comes to response rates, so make... 
by itekrocks | Jan 30, 2019 | Direct Mail Marketing
If you believe the popular press, Millennials are constantly glued to their phones and couldn’t care less about engaging with direct mail marketing. While this myth continues to persist, there is plenty of empirical data that shows that such broad...