The Importance of Personalization

The Importance of Personalization

Personalization is one of the main reasons why direct mail marketing has continued to be the most effective method of marketing, staying on top of newer methods like digital marketing. While personalization in marketing is nothing new, improvements in technology have...
How to Start Your Mailing Strategy

How to Start Your Mailing Strategy

Before you roll out a new direct mail marketing campaign for your business, it is vital to develop a strategy that will enhance the success of your campaign and draw new customers to your business. Despite new digital methods for marketing, direct mail has not lost...
Direct Mail Marketing & Gen Z

Direct Mail Marketing & Gen Z

While many people are focusing a lot of time and effort on the Millennial generation, savvy marketers are learning about Generation Z. Also referred to as Post-Millennials or Zoomers, Generation Z encompasses anybody who was born between 1995 and 2010. With its older...