Direct Mail Marketing & Gen Z

Direct Mail Marketing & Gen Z

While many people are focusing a lot of time and effort on the Millennial generation, savvy marketers are learning about Generation Z. Also referred to as Post-Millennials or Zoomers, Generation Z encompasses anybody who was born between 1995 and 2010. With its older...
How to Reduce Direct Mail Marketing Costs

How to Reduce Direct Mail Marketing Costs

While digital marketing is getting all the buzz these days, direct mail marketing should still play a crucial role in your company’s marketing mix. In fact, statistics show that direct mail still outperforms digital channels when it comes to response rates, so make...
Direct Mail Marketing and Millennials

Direct Mail Marketing and Millennials

If you believe the popular press, Millennials are constantly glued to their phones and couldn’t care less about engaging with direct mail marketing. While this myth continues to persist, there is plenty of empirical data that shows that such broad...