Direct Mail Marketing and Millennials

Direct Mail Marketing and Millennials

If you believe the popular press, Millennials are constantly glued to their phones and couldn’t care less about engaging with direct mail marketing. While this myth continues to persist, there is plenty of empirical data that shows that such broad...
Clever Uses for Personalized Marketing

Clever Uses for Personalized Marketing

Now that we’re fully engulfed in a world where user experience and customer service reign supreme, it has become even more important to know how to use personalized marketing in clever ways. Long gone are the days when people received mail addressed “to whom it may...
Debunking Common Direct Mail Myths

Debunking Common Direct Mail Myths

With digital marketing continue to grow in reach, some people are forgetting about the effectiveness and personal nature of direct mail. Unfortunately, there are many myths that continue to surround direct mail, and if your company wants to have a success marketing...