Digital vs. Offset Printing: Which is Right For You?

Digital vs. Offset Printing: Which is Right For You?

Once you’ve created a design that will best represent your company in an advertisement, you will need to make the decision about how to print it out. These days, printing is not as cut and dry as it used to be, as there are two primary printing methods: digital and...
Choosing the Right Commercial Printing Provider

Choosing the Right Commercial Printing Provider

When your business is in need of a professional printing company, it should not be a decision that is taken lightly. If you’ve spent as much time in the printing industry that we have at iTek, you’ll quickly realize that the quality of printing can vary greatly from...
Using Print to Increase Activity on Social Media

Using Print to Increase Activity on Social Media

In the modern business environment, there are more ways than ever to reach your customer base. The advent of social media and digital methods of marketing have opened up a countless amount of avenues for promotion, but all these options can be difficult to manage....
How Digital Printing Can Help Grow Your Small Business

How Digital Printing Can Help Grow Your Small Business

Back before the internet was ubiquitous in everyday life, one of the most common ways that people spread the word about local businesses was in person. However, today’s world is largely different. Instead of talking over the watercooler or sharing a conversation with...
Print Marketing for E-Commerce Companies

Print Marketing for E-Commerce Companies

If you own an e-commerce company and are struggling to make new sales or increase revenue, your first instinct is likely to increase your digital marketing budget. Most people connect e-commerce with digital marketing and social media marketing efforts because all of...